Post by account_disabled on Dec 21, 2023 3:31:33 GMT
Apurposes incompatible with the initial purposes of the processing provided that the interests or the fundamental rights and freedoms of the individual to be respected. The agreed text of the GDPR states that processing is still permitted if justified by the legitimate interests of a controller including a controller to whom the data may be disclosed or a third party provided that these legitimate interests do not endanger the interests or rights and fundamental freedoms of the data subject in particular where the data subject is a child.
In practice this means that businesses will need to be careful in country email list assessing the existence of a legitimate interest by taking into account among other things the reasonable expectations of the data subject at the time of processing and the specific examples that the GDPR gives of when a legitimate interest may arise which includes for example data processing for the purpose of fraud prevention or direct marketing. What are the practical implications Even though the mechanisms for obtaining consent have not changed much under the GDPR the operator will have to prove that it has obtained a valid consent for each processing activity so businesses will have to keep track of users who have given their consent or who have withdrawn their consent in a detailed and orderly manner.
This development will undoubtedly have a significant impact on business. In addition businesses will need to consider what legal purposes justify their processing. For example where processing is based on legitimate interests businesses will need to inform the individual for example in their data protection notices of the legitimate interests they are seeking to rely on. So what can companies do now Understand the purposes for which the data is collected and used Identify the mechanisms through which consent is obtained and information is provided regarding the purposes invoked for the processing of their data and Assess whether these purposes remain valid.
In practice this means that businesses will need to be careful in country email list assessing the existence of a legitimate interest by taking into account among other things the reasonable expectations of the data subject at the time of processing and the specific examples that the GDPR gives of when a legitimate interest may arise which includes for example data processing for the purpose of fraud prevention or direct marketing. What are the practical implications Even though the mechanisms for obtaining consent have not changed much under the GDPR the operator will have to prove that it has obtained a valid consent for each processing activity so businesses will have to keep track of users who have given their consent or who have withdrawn their consent in a detailed and orderly manner.
This development will undoubtedly have a significant impact on business. In addition businesses will need to consider what legal purposes justify their processing. For example where processing is based on legitimate interests businesses will need to inform the individual for example in their data protection notices of the legitimate interests they are seeking to rely on. So what can companies do now Understand the purposes for which the data is collected and used Identify the mechanisms through which consent is obtained and information is provided regarding the purposes invoked for the processing of their data and Assess whether these purposes remain valid.