Post by account_disabled on Mar 11, 2024 3:35:55 GMT
Its so easy to get caught up on design development and the idea itself you can end up spending most of your time on producing it and not nearly enough time on promoting it. There are three different types of promotion we work on at Aira. These differ by client but ideally we spend time on all of the following A combination of all three can help ensure that your content reaches as many people as possible. I used to rely solely on organic content promotion via traditional link building outreachdigital PR but this may not be enough and ignores some useful techniques.
Paid promotion Paying to promote your content can be very useful in Europe Cell Phone Number List generating traffic to a piece of content which in turn can also help generate social shares and sometimes links. Larry Kim goes into detail on this in his post over on Search Engine Land. The basic principle is that you can use paid promotion to get your content in front of writers bloggers journalists and influencers. There are a few options for how you can do this. Firstly to reach a wide audience you can use platforms such as Taboola or Outbrain. These can work well for reaching a very big audience but targeting options for specific demographics on these platforms is still rather limited. Wil Reynolds ran an experiment using these and other platforms which is definitely worth looking at.
The Paid Content Paid Linking Test that is with these particular platforms is very mixed with it working well for some clients but sending very untargeted traffic for others. So wed advise starting with a small budget and assessing the quality of traffic before spending too much. Other options are more regular social channels such as Facebook Twitter LinkedIn Pinterest The one I want to focus on is Facebook where the targeting options are almost scary. But theyre useful to us nonetheless.
Paid promotion Paying to promote your content can be very useful in Europe Cell Phone Number List generating traffic to a piece of content which in turn can also help generate social shares and sometimes links. Larry Kim goes into detail on this in his post over on Search Engine Land. The basic principle is that you can use paid promotion to get your content in front of writers bloggers journalists and influencers. There are a few options for how you can do this. Firstly to reach a wide audience you can use platforms such as Taboola or Outbrain. These can work well for reaching a very big audience but targeting options for specific demographics on these platforms is still rather limited. Wil Reynolds ran an experiment using these and other platforms which is definitely worth looking at.
The Paid Content Paid Linking Test that is with these particular platforms is very mixed with it working well for some clients but sending very untargeted traffic for others. So wed advise starting with a small budget and assessing the quality of traffic before spending too much. Other options are more regular social channels such as Facebook Twitter LinkedIn Pinterest The one I want to focus on is Facebook where the targeting options are almost scary. But theyre useful to us nonetheless.